Digital Door Prize System Explained
- SFMW does not sell "raffle" tickets, rather each attendee is provided door prize tickets with their admission
- The quantity of tickets allotted depends on the attendee's ticket type (premium, advanced, day of)
- The tickets are digital as of 2016. No more paper tickets and super long end of day drawing
- To enter to win, participants go from vendor booth to vendor booth looking for what they'd like to spend their tickets on
- This encourages participants to visit booths, so the better the vendor's giveaway item, the more traffic to the booth - win win
- Entering to win happens via mobile web browser, where a participant can also opt to receive marketing emails from the vendor
- The drawing is held at the end of the day and participants must be present to win
